Position: CEO, AEG Presents UK and European Festivals
Jim King is Chief Executive Officer of AEG Presents UK and European Festivals. He leads the teams across both its roster of European festivals and the company’s UK concert promotion business from arena and stadium tours to club performances.
From a formative start at Cream, where he produced the pioneering Creamfields festival, to launching celebrated events like RockNess and Bestival, King has long been at the forefront of live music innovation.
Since joining AEG Presents in 2008, he has led the creation and production of flagship festivals including BST Hyde Park — featuring global superstars such as Adele, Elton John, Olivia Rodrigo, The Rolling Stones, Stevie Nicks, and Bruce Springsteen — and the eclectic All Points East, hosting acts like LCD Soundsystem, Mitski, Stormzy, and Chase & Status. King also oversees Rock en Seine in Paris and co-launched Bristol’s Forwards Festival with Team Love in 2022. 2025 saw the successful launch of LIDO in London’s Victoria Park, further reinforcing his reputation for imaginative, sustainable, and community-driven programming. Coming in 2026 is the Leeds based Roundhay Festival.
When he’s not in London or touring, Jim spends his time in Liverpool, where he lives with his son and dog.