If you play sports, you will have to push boundaries to get ahead. And what better place to do so than Rotterdam, a great city that is always on the move and has proved again and again that a clear objective is all you need to attain your goal. This characteristic drive and ambition make Rotterdam a popular host city for major elite sporting events. Every year more than a million visitors visit the 36 sporting events that take place in the city. These numbers say a lot about the attractive force sports have in Rotterdam, a sportscity with ambition. Rotterdam is exceptionally happy with such a packed agenda, with events that yield benefits for both the city and her residents. These positive benefits resonate through the results of the (economic) impact research done after each major event. Who visited? How much was spent? The city uses these results to learn, grow, and become better with each event.