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Rio set to repeat London’s legacy success, says AECOM

The Olympic Tennis Centre is one of the few structures built for permanent use (Photo: Rio 2016 / Daniel Ramalho)

With just two months to go until the opening ceremony of the Rio 2016 Olympic and Paralympic Games, the host city is “on the cusp” of reaping the same legacy benefits enjoyed by London, according to AECOM, the company behind both cities’ Olympic masterplans.
“Despite Brazil’s current economic and political challenges, the guiding principle has always been for the Games to serve Rio and boost its development, improving the quality of life for all its citizens,” said Bill Hanway, Global Sports Leader at AECOM.
Rio is aiming to stage the world’s best value Olympic Games by reducing public cost through partnership with the private sector, and by delivering a simple and sustainable venue plan that applies many of the legacy planning strategies of the London 2012 Games. 
According to the IOC, 75 per cent of capital expenditure relating to London’s preparations for hosting the 2012 Olympic Games was invested in transport and utilities infrastructure, land and water clean-up, public open spaces, new homes, and permanent sports and leisure facilities. 
A similar approach has been adopted in Rio. The Games is boosting the development of public transport, with Linha 4 of the metro to Barra, the site of the Olympic Park, due to be completed just in time for the Games. 
Power and data facilities installed to cater for 20,000 journalists from the international media will make the Olympic Park one of the best connected districts in Rio.
“The Games are a catalyst for changing not only the city, but the aspirations of future generations. As with London, our approach is to take a long-term view that sees the Games as a milestone in the ongoing legacy programme,” said Hanway.
“The Games and the success of the event are the primary focus, but also serve as a driver for the future. It’s an opportunity to invest in underdeveloped areas and significantly upgrade transport and infrastructure. Rio is now on the cusp of reaping the legacy benefits.”

Parallel lines: Games and legacy masterplanning
For the London 2012 Games, AECOM delivered masterplanning, landscape architecture, engineering and sustainability services. Working closely with its partners at Rio’s Municipal Olympic Company (EOM), AECOM has reprised these roles in Rio with additional responsibility for the preliminary design of the Barra Olympic Park’s sports arenas and detailed design of the International Broadcast Centre.
AECOM’s masterplan for Rio covers a 20-year period, with three distinct phases: preparation for the event; a transitional phase; and the long-term legacy. All phases were planned in parallel to smooth the transition between modes. AECOM points to the layout of roads and the capacity of utilities in the Barra Park, which were designed to cater for the planned residential, educational, commercial and sporting legacy.
The deconstruction and repurposing of temporary structures will take between five and seven years to complete after the Games. And in the legacy phase, more than three-quarters of the site will become a new neighbourhood. 
Just under a quarter of the Barra site will be occupied by permanent sports facilities, which in legacy mode will provide elite training facilities for the Brazilian Olympic team as well as a sports high school for future Olympians. 
AECOM delivered preliminary designs for six new sports venues: the new velodrome, Olympic Aquatics Stadium and Tennis Centre, as well as three adjoining Carioca Arenas that will host basketball, judo, taekwondo and wrestling competitions.
The velodrome will remain a cycling venue, the tennis centre will be adapted to host tournaments, and the Carioca Arenas will become a Sports Academy School and multi-sport training facility. The Olympic Aquatics Stadium will be rebuilt as two smaller community pools.
AECOM was also tasked with delivering the strategy for reusable, temporary structures that could be moved and rebuilt as community facilities and schools after the Games.
Venues including the Handball Arena and Olympic Aquatics Stadium employ efficient, highly standardised designs based on modular, stacked and repeated bolted steel structures to ease dismantling and reassembly. This “nomadic architecture” approach will allow the Handball Arena to be transformed after the Games into four new primary schools across the city.
AECOM also provided full architectural services for the International Broadcast Centre, which meets strict environmental and sustainability standards while also fulfilling broadcasters’ needs in terms of power and data connectivity, acoustics and temperature control.
The Olympic Park is designed for more than 150,000 spectators to move safely and freely on peak days during the Games. After the Games, the focus will switch to turning the site into parkland, with AECOM’s landscape design strategy transforming large spectator areas into a new linear park for the community.
 

European Championships - challenger or champion of Olympic sports?

Mark Cavendish winning the British National Road Race in Glasgow in 2013

A new fixture has appeared on the calendar of international multi-sports events. The European Championships, taking place for the first time on 1-12 August 2018, has been described by observers as either a repackaging of existing championships or a serious challenger to the European Games – the continental mega event initiated by the European Olympic Committees (EOC) at Baku in 2015. 

The organisers themselves describe the event as a “coming together of existing championships”. Six sports – aquatics, cycling, golf, gymnastics, rowing and triathlon – will be hosted in Glasgow, with athletics taking place in Berlin from 7-12 August. 

The concept is run by and on behalf of the European Federations: European Athletics; Ligue Européenne de Natation (LEN, or European Aquatics); the European Cycling Union (UEC); World Rowing (FISA), the European Triathlon Union (ETU); the European Union of Gymnastics (UEG); and the European Tour and the Ladies European Tour as Golf Europe combined. 

The broadcast partners for the event are the European Broadcasting Union (EBU)’s free to air members.  
“We were very happy to see that Glasgow and Berlin were supporting the idea and particularly that the federations took this major step forward to agree to this concept of having their European championships under one umbrella in the two cities,” says Stefan Kürten, Director of Eurovision Services & Sports Rights at the EBU.

Elevating sports together
“For us, this is a milestone in the development of sports in Europe. This concept will clearly contribute to maintaining European sports on this level where it belongs,” says Kürten.
“We want the public in Europe to focus on the top Olympic sports in Europe. We want to show to the public the top athletes in these sports that are already visible on free to air, and we want to centralise that. 

“By centralising them we are not creating an additional event; it is bundling existing events. We as broadcasters are not interested in more events. There is sometimes the belief that the more you create, the more interest you generate. I can say from a broadcaster’s perspective this is wrong. You have to focus on the top events and make them even more valuable. 

“Therefore we think there will be an increase in audience by these multi-sports events so that will be to the benefit of the sports and of the host cities and clearly also to our benefit.

“On top of that, we think by putting these events together we also want to emphasise the relevance and importance of European sports, because the cradle of the Olympic sports is Europe and we are afraid that if that part falls, gets weaker, that has an impact on world sports and we don’t want that. We think as broadcasters: let’s promote the strongest, push it further, and be creative and innovative. 

“The message that we got back from the members was that the broadcasters were extremely pleased with such a milestone event. We have 23 broadcasters with us already – the top broadcasters – and they will be all the main channels.”

Frank Kowalski, Managing Director of the Berlin 2018 local organising committee says: “Working together with Glasgow, we are really proud to be in the first move of this European project. 

“For the city and for us it wasn’t easy because the situation came after awarding the 2018 European Athletics championships to Berlin. But we are totally convinced that this is the right step for the summer sports to get the power against other sports like football. 
“We all have to learn not to produce what we like to produce, but what our clients like to have. I am convinced that we will have a lot of synergies and will take every opportunity we have for us, for the European Athletics Championships and for the city of Berlin. We have strong partners and we are getting closer and closer through the collaboration – and it makes sense.”

Scheduling around the crown jewels
“In athletics it’s very important that our time schedule is respected,” says European Athletics President Svein Arne Hansen. “We have a long tradition in having our biennial Championships in this week and we made very sure from the beginning that our prime time had to be protected. We agreed that with LEN and with our Glasgow friends.

“This is the jewel in the crown for European Athletics and we have to protect that jewel and I think we have achieved this – we’ll soon be ready to give out the timetable.”

Paolo Barelli, President of LEN says: “What we are doing is very easy, it is not so complicated. The first period, the first part of the Championships, is for aquatics. The second part is for track and field, with one day of overlapping.”

“It is a coordinated approach,” says Kürten. “The idea is to have as few overlaps as possible but to have a natural flow of medal ceremonies and heats so we have on-going interest that is well coordinated.”

Colin Hartley, Championships Director of Glasgow 2018 says: “The collaboration to create a schedule that works for as many reasons as possible is already at version one. When we unveil that schedule it will be as good as we can achieve in terms of city, sport and of course for the broadcast viewers.”

The challenge of selling tickets
Tickets go on sale on 22 August 2016 – the day after the Rio 2016 Olympic Games finishes. Berlin has the biggest sales challenge, in filling the 74,475 seat Olympiastadion.

“For us it’s a very big task to fill the Olympic stadium in Berlin,” says Arne Hansen. “But I hope that all the excitement of what’s happening up in Glasgow will carry over to people in Berlin, so people will see next week we are in Berlin to see the athletics.

“We have gone into it with open eyes, even if this contract was signed before my election, which was one year ago. I am fully enthusiastic and behind it.

“We all remember Berlin 2009 and that incredible atmosphere. It was really something, because of one thing; you had the local athletes plus some superstars from Jamaica. But local athletes are what you need. 

“I am sure that the German federation will bring the best out in this Championships. 74,000 is a very big thing to sell, but if somebody can do it in Europe, Berlin can do it. We hope that they will have bigger viewership and more people coming to the stadium than ever.”

In Glasgow, the organisers are looking into possibilities for ticketing across the different sports. 

“On the back of the Commonwealth Games in Glasgow, the appetite for sports is very much there,” says Colin Hartley, Championships Director of Glasgow 2018.

“People going to sports they haven’t seen before is a proven thing that they are interested. So on the back of that, we will definitely bring ticketing together. And we’ll be promoting the events in Berlin as they will in Glasgow. For the spectators, online and social media will be very much a seamless experience.”

A threat to the European Games?
The next European Games is due to take place in 2019, with EOC President Patrick Hickey having stated in November 2015 that Russia would be the preferred host. 

However, Russia’s Sports Minister Vitaly Mutko is reported to have said that Russia never applied to host the Games and would be too busy to host any other major events until 2020. And with Russia’s participation in athletics at the Rio 2016 Olympic Games under threat from doping revelations, the country’s suitability to host the European Games is also under scrutiny.

Hickey and EOC Vice President Janez Kocijancic both contacted Host City to say the EOC would not be making a statement on this matter “for the moment”. 

Hickey also referred Host City to a letter he sent to the European Federations in which he stated that their contract with the European Championships management company would violate EU competition law, as it seeks to restrict them from "competing in another multi-sport continental event within a year of the conclusion of the 2018 European Sport Championships".

“I haven’t spoken with Patrick Hickey since the latest news about Russian internal things going on there,” said Arne Hansen at SportAccord. “We have an agreement with the EBU; our best athletes will be in Berlin. And if the conditions are right we will also be in the European Games.
“There will not be a European Athletics Championships of any kind in the European Games – no youth, junior, under 23, or senior. But I don’t say it will be low level. Athletics is a big sport; hopefully we can find other interesting things to put in the Games. I am not saying no to new competitions; that would be against my nature.”

It is also uncertain whether the EBU will put its weight behind the European Games. “We have had discussions, we have looked into it,” says Kürten. “It was difficult to follow the European Games on TV, there was not such broad interest in Europe. We think this is a bit of a different event, so for us it was clearly relevant to focus on the top sports.”

Barelli is keen to stress that the European Championships is not a threat to the activities of the European Olympic Committees or the other European Federations. “We are not creating any European Games. I know that someone tried to make some misunderstanding about that. Track and field manages its own championship; I don’t want to interfere with its championship, and track and field is not permitted to interfere with my championship.

“What we are doing is putting together seven sports, with the help of EBU, with the help of the family, with the help of Glasgow, just to have something more to add to the value of each discipline. It was very difficult to create but when someone put their mind to this project is was easy to answer the question why. We think this is going to be a good format for the future.”

Big host city sought for 2022
No additional sports are being considered for the 2018 event, says Kürten. “We didn’t want to overcharge; the idea was to go with specific group of sports that couldn’t clash; it couldn’t be too long. If you have the first edition of such an event it’s good to start with quality and not to overload it.”

If 2018 is successful, the European Championships will take place again in 2022. Arne Hansen says: “We have, together with EBU, together with other partners, set criteria for 2018. I that is fulfilled, we will go along with 2022.”

European Athletics already has 11 countries bidding for their 2022 Championships, in a process that was launched before the possibility of the combined event arose. 

“It is a huge thing that we already have 11 countries in Europe bidding for the 2022 European Athletics Championships. We will go out to them, together with the other sports, to find potential bidders from the 11,” says Arne Hansen. “We have already started a bidding process, so it would be very hard to go outside those 11 countries to find the next organiser for the next European Athletics Championships.”

Kürten says the aim is to award the 2022 European Championships to a major European city. “The interest when looking at host cities is clearly there; in this respect we expect this to materialise in a big city – that’s what we are trying to achieve.

Asked if the next edition will take place in just one city next time, Kürten said “It’s too early to say. That’s open; probably one city”.

This article is Host City's coverage of a European Championships media roundtable at SportAccord Convention, with further input from the EOC.

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