Position: Co-founder, caytoo
Alex Burmaster is a co-founder of sports marketing business caytoo and leads the company’s research, measurement and marketing functions.
He was a former analyst and VP of Global Communications at Nielsen, the world’s leading data and measurement firm, before going on to establish his own highly successful PR agency which promoted clients in the advertising technology and retail industries.
He uses this experience in data, analysis, communications and storytelling to help caytoo’s rights holder clients understand and value the assets they have, to package them, to identify target sponsors and to measure the effectiveness of these commercial partnerships. These clients range from Olympic governing bodies to professional cricket and cycling teams to event organisers.