Position: Principal, MI Associates
James joined MI Associates in June 2017 as a Principal. He has more than 22 years major events strategy consulting experience with an emphasis on the critical issues of; event feasibility; pre-bid due diligence; economic impact analysis; host city brand maximisation, major event bidding, event contracts, post-event evaluation and maximising ROI.
Prior to this, James was Director of Nielsen’s Government, Tourism and Events division for 5 years, which focused on providing specialised consulting services particularly in the areas of measuring the economic, global media and community impact of major events around the globe. Here James consulted to most of the region’s major events companies and tourism bodies, as well as numerous rights holders like the NRL, Rugby Australia and a number of other Australian and New Zealand national sporting organisations.
Previously, James was Head of Strategy, Insights and Legal at Destination NSW for 5 years. Here he was instrumental in establishing the first NSW Master Events Calendar, create and secure a multitude of major events for NSW including Sydney’s most successful major event, Vivid Sydney.