Position: Head of Sports Business China, Deloitte
Nikki joined Deloitte in Beijing in 2012 from UK Trade & Investment of British Embassy Beijing. In 2014 and 2015, she worked in Deloitte’s London office to support Chinese business investments in the UK.
Nikki is currently based in Deloitte Beijing office and leading the sports business from Deloitte in China. She has actively initiated football consultancy projects with Chinese clients and developed collaboration opportunities between international clients and China in professional football area.
Nikki has been involved in several cross-border M&A discussions/transactions in football/sports business and facilitated international sports clients’ development and market strategy in China. Her recent sports related project experience include: advising Chinese Super League for their development of commercial strategy; assisting two of top 6 English Premier Clubs and two of top Serie A clubs' China strategy and assessed the potential of specific business opportunities in Chinese market; assisting a Chinese state-owned enterprise to successfully bid for 2022 Asian Games Hangzhou's athlete village development project.