Position: Deputy Director, Events & Projects; Singapore Sports Hub
Sim Lim has more than 11 years of experience across roles in the venue ownership, tourism, hospitality and live events business. At SportsHub, he led the development of the Esports strategy, and creation and development of SportsHub-owned IPs from event conceptualization to commercialising such opportunities.
Prior to SportsHub he was with the Singapore Tourism Board looking after the Sports Business & Partnerships portfolio, where he worked on several major Government-backed projects such as the Formula1, International Champions Cup, Rugby Sevens, WTA Finals and UFC Fight Night. He led the commercial decisions and contract negations for these projects and was also responsible for formulating content development strategies and industry development policies.
Sim Lim holds a Bachelor of Science in Marketing (1st Class Honours) from the University of Bradford.