Salt Lake City-Utah 2034 has unveiled Podium34, a unique fundraising initiative that brings together donations from philanthropic families and organisations throughout the state of Utah and the United States, while addressing sport and community causes.

The Organising Committee announced the programme at its headquarters in Salt Lake City on Monday, with 22 “Founding Captains” and “Founding Donors” of Podium34 recognised. Some of these have remained anonymous, while others have chosen to go public.

There are two tiers of participants. The Founding Captains, who have provided a $20 million contribution, and the Founding Donors, who donated between $1-15 million each. For Founding Captains, there is an opportunity to see their support turned into sport and community initiatives that reflect their missions. These can be in areas such as education, youth sports, mental health, arts and culture and community engagement.

Salt Lake City-Utah’s aim is to raise $300 million through the programme, with Podium34 reportedly already making up over $200 million on the date of its launch. Organisers claim this is the “largest-ever philanthropic campaign in support of hosting the Olympic and Paralympic Games”.

“The Games have an extraordinary power to unify," said Salt Lake City-Utah 2034 President and Executive Chair Fraser Bullock. "This is the first time a host for the Olympic and Paralympic Games has seen anything like this. We are deeply grateful to our donors for making it possible. Their leadership is a vital part of our commitment to host financially successful Games.”

Some of these donors include the non-profit foundations linked to Utah corporations. Among them are Ryan Smith, owner of National Basketball Association team Utah Jazz and National Hockey League side Utah Mammoth. Others include convenience store corporation Maverik, and the Daniels Fund – a foundation founded by cable television executive and former sports team owner Bill Daniels.

International Olympic Committee (IOC) President Kirsty Coventry sent a message of gratitude to the donors, during the Podium34 press announcement.

“To the Utah families and giving organisations of Podium34, thank you," said Coventry.

“You are the heart of this new chapter. Your belief, your vision, and your leadership are powerful elements of the Utah legacy. As Founding Captains and Donors of Podium34, you’re taking the helm of something unprecedented and you’ve chosen to lead, from the very beginning, to fuel the heart of this movement.

“You are sending a powerful message to the world that sport can inspire, that communities can be lifted, and that, together, we can build something greater than ourselves.”

Salt Lake City-Utah was awarded the 2034 Winter Olympic and Paralympic Games in 2024 and formed their Organising Committee in February of this year. The IOC Future Host Commission nominated Salt Lake City-Utah as its preferred candidate in November 2023, before this was approved at the IOC Session in Paris in July 2024.

The 2034 Winter Olympic Games are set to take place from February 10 to 26 2034, followed by the Paralympic Games from March 10 to 19.