The local organising committee (LOC) of the 2015 AFC Asian Cup Australia has confirmed that it will contribute to the Soccerex Asian Forum, which takes place in Jordan on 13 to 14 May 2014.
Speaking at the conference, the LOC’s chief operating officer Mark Falvo will update the industry on Australia’s preparations to host Asia’s biggest football tournament. The organising committee will also exhibit at the event through a joint partnership with the Austrade, the Australian Trade Commission.
“With major events very much a focal point for the world of football, we’re looking forward to sharing our successful pre-event activities, as well as the remaining challenges to putting on a major international event with our counterparts from across the world. There is no better event to do that at than Soccerex,” Mr Falvo said.
Austrade will promote “Match Australia”, the International Sports Business Program for the 2015 AFC Asian Cup, showcasing the best of Australian business in delivering major sporting events with the aim of fostering relationships within the Asian market.
Australia will join an array of international delegations at the Forum, including Jordan, Spain, England, Brazil, Qatar, United States of America, Turkey, Argentina, India, Singapore, Egypt, the United Arab Emirates, Norway, Palestine, Bangladesh, Sri Lanka, Oman, Kyrgyzstan and Lebanon.
“The Forum is going from strength to strength and with the addition of the AFC Asian Cup Australia 2015 LOC, it will undoubtedly encompass the entire Asian and Oceania football industry,” says Duncan Revie, CEO of Soccerex.
“The ‘Major Events Panel’ will provide delegates with a true insight on what it takes to host and plan a major event, guaranteeing a few eye openers from those at the top level.”
The Forum, held in partnership with the Asian Football Development Project founded and chaired by HRH Prince Ali Bin Al Hussein, will bring together the leading figures from Asian football and other international experts to discuss the development of the game across Asia.
The conference agenda will include a review of the opportunities for growth and the challenges facing Asian football.