With one hundred days to go until the Baku 2015 European Games, thirteen stars from the world of music, television and entertainment were announced as ambassadors on Tuesday afternoon.
The ambassador programme will boost engagement in the event by tapping into the celebrities' fan base, while the massive scale of the European Games will help the stars to build their own following.
“I am delighted to celebrate 150 days to go until the Opening Ceremony of the first European Games with the support of these fantastic celebrities as official ambassadors of the Games,” said Mr Azad Rahimov, Azerbaijan’s Minister of Youth and Sports and Chief Executive Officer of Baku 2015.
“I am sure that our celebrity ambassadors will generate great excitement with the young people of Azerbaijan and encourage more people to get involved with the Games.”
The ambassadors include singers Tunzala Aghayeva, Miri Yusif, Roya, and Eurovision winners Eldar Gasimov and Nigar Jamal, comedians Bahram Baghirzade, Rafael and Joshqun, and Tahir and Jabir Imanov, and musician DJ Shock. Well-known presenters Murad Dadashov and Ilkin Hasani will also take part.
The programme will allow Baku 2015 to reach a range of audiences in Azerbaijan and Europe, using the celebrity ambassadors’ star appeal and popularity to share messages about the event.
“Whenever I am on stage I give everything to make it a great performance. In June, it will be Azerbaijan putting on an unforgettable show for the whole of Europe to enjoy,” said singer Ms Tunzala Aghayeva at the launch event at the Mugham Center in Baku.
“As a Baku 2015 Celebrity Ambassador I will be working to encourage people to get involved with Baku 2015 through initiatives such as the volunteer programme, and play a part in creating history for our country.”
Participants will help to promote the Games by visiting Baku 2015 venues, taking part in countdown events, supporting campaigns, and using their own social media channels to reach millions of followers.
“This announcement is the next step in expanding our ambassador programme and continues the great momentum we are generating as we continue our preparations to deliver a spectacular sporting event,” said Simon Clegg, Chief Operating Officer of Baku 2015.
“I would like to thank all of our Celebrity Ambassadors for their support and we look forward to working with them to help promote Baku 2015 in the coming months.”
The Baku 2015 European Games begins on 12 June.
